Shop, but it’s mixed until I can sort out all the names/references. I’d switched somewhere in the middle of making everything. On Tindie it’s called a store and that is what I started calling things that linked to it. For example here’s my “store” page on Tindie.
In American English, at least according to this page a “shop is only used to mean a very small store that has just one type of goods.” This seems to fit well with the Pixelblaze/LED focus of my shop.electromage.com “place where you can buy things.”